Public Relations Disasters: Unveiling the PR Calamities and Lessons of Top Brands

Author: (English) Garry McCaskill, translated by Xiao Jin
Publisher:
Publish Date: 2007-01-01
Features: Many public relations practitioners believe that excessive media coverage of public relations crises has tarnished the image of the entire industry. However, more people argue that the wrong decisions made by public relations professionals are the root cause of public relations disasters. From publicly disparaging the products of celebrity endorsements to affecting corporate image with news photos, public relations crises are always present, everywhere. Garry McCaskill takes us behind the scenes of public relations through the of 78 real-world public relations disasters around the world, presenting a scene that is both engaging and chilling. After vividly depicting public relations crises that occurred in well-known global brands, corporate giants, governments, media, and various other institutions, he reveals why public relations professionals are always blamed for fabricating information. As one crisis story unfolds after another, the unethical behavior of certain public relations consultants is also exposed one by one. Although the stories in this book are gripping and entertaining, the message it conveys is serious: negligence, wrong decisions, and media coverage collectively trigger public relations crises. Public relations practitioners must learn from these real-life cases.