Entering the Business World (Vol. 1 & 2)

Author: Johnson (Johnson, C.), Lonergan (Lonergan, J.)
Publisher:
Publish Date: 2003-07-01
Features: Welcome to Step into Business – Elementary Business English! This series is designed to help you learn English effectively and enjoyably. Through this course, we believe you can achieve the following two clear and practical goals: First, to be able to engage in specific business activities; Second, to improve your business English proficiency. Step into Business – Elementary Business English includes two textbook volumes: Main Textbook and Study Guide. Additionally, there are television programs (or video tapes) and audio cassettes. This multimedia course provides great convenience for your learning, allowing you to choose the method that best suits you for optimal results. The course consists of 20 units, each covering a different aspect of daily business activities, demonstrating how to handle various workplace challenges and highlighting the key language areas involved. Therefore, the language you hear is authentic and relevant to business situations. The entire course revolves around a complete business process in real life, balancing knowledge and entertainment. BIBURYSYSTEMS is a company that produces electronic toys, and our protagonist is Edward Green, a new salesperson at the company. We will follow his progress at work, seeing how he handles relationships both internally and with clients. Before the main content of the Main Textbook begins, you will meet the main characters of the story. By the end of the course, you may be able to decide which character you prefer. When learning each unit, it is recommended to start with the Main Textbook. First, look at the summary of the unit’s storyline, familiarize yourself with the key vocabulary in Word Check and the expressions in Language Summary. Then, watch the television or video to understand the content and language of the unit. If you encounter anything you don’t understand, don’t hurry. The exercises in the Main Textbook and Study Guide will help you grasp the story. After watching the video, do the exercises in the Main Textbook first, then the vocabulary and sentence structure exercises in the Study Guide. Once you finish the exercises, watch the video again, and you’ll find you can understand more. The Main Textbook also includes:
ANSWER KEY – This provides the answers to the exercises for you to check your work.
VIDEOSCRIPT – This contains all the dialogue from the video, for reference during study and practice.
AUDIOSCRIPT – This contains all the audio recordings, for reference when using the audio cassettes for practice.
GLOSSARY – The glossary at the back of the book can be used for reference during study, but the Chinese translations are primarily tied to this course. For further learning of the vocabulary, you can consult a dictionary. When studying this course, focus on practical language use. Make full use of the exercises designed for you to master the useful sentence patterns and expressions for business activities, from making phone calls to introducing products to conducting negotiations. Through extensive practice, you are sure to be able to use the authentic English learned from this course to engage in successful business activities in real life. Step into Business – Elementary Business English can also help you smoothly pass the Business English Certificate (BEC). This exam is an authoritative test recommended by the University of Cambridge Local Examinations Syndicate and organized by the National Education Examination Center. It has been fully implemented in China. The BEC certificate issued by Cambridge University can serve as an authoritative proof of English proficiency when applying for jobs or promotions in various economic sectors, especially in foreign-invested enterprises and foreign-related economic departments. Step into Business – Elementary Business English is the recommended audio-visual preparation material by the University of Cambridge Local Examinations Syndicate.