Management Economics as a Decision-Making Tool Using Excel (Economic Textbook Translation Series) (With Disc)

Author: Hui Gewe
Publisher:
Publish Date: 2003-04-01
Features: This book fully utilizes the powerful functions of Microsoft Excel in areas such as planning charts and simulations to analyze, model, and calculate micro and macro decisions involved in managerial economics. It enables decision-makers to solve practical business optimization problems without complex and profound quantitative methods, accurately and quickly obtaining decision results. The book not only includes traditional managerial economics content such as production costs, demand analysis, profit, pricing, market structure, investment, and risk, but also covers macro decisions related to enterprises, such as input-output, government intervention, and international economics. Due to the widespread use of Microsoft Excel among managers and its user-friendly nature, what was originally complex, cumbersome, and seemingly unattainable in enterprise optimization decisions has now become a simple, practical, and effective competitive tool. The book emphasizes the operationality of decisions, with each decision illustrated with examples using Excel, accompanied by a large number of exercises and answers. Additionally, the book comes with a Chinese-versioned CD-ROM containing all the Excel files for readers to use.