China Channel Marketing Practical Guide

Author: Liu Yongju
Publisher:
Publish Date: 1999-08-01
Features: Brief introduction
Brief Introduction: Chapter 1 What is a distribution channel; Chapter 2 The Chinese characteristics of distribution channels; Chapter 3 General distribution channel policies; Chapter 4 Distribution channel policies for different stages of products; Chapter 5 The general process of distribution channel control and management, etc. What are the characteristics of China's distribution channels? How to control the logistics supply chain? What are the differences in distribution channel policies for different stages of products? This book makes it clear at a glance.