Advertising planning training and management

Author: Hu Yuling
Publisher:
Publish Date: 2004-09-01
Features: This is a professional textbook introducing knowledge of home service staff training and management. Since its publication in 2001, it has received widespread social attention, been reprinted multiple times, and is now released as the newly revised essential edition in response to the strong demand from readers. From the creative design and communication of advertising planners to advertising copywriting and media selection, from the basic production to the detailed services, this book comprehensively elaborates on every aspect and element required to become an outstanding advertising planner. It covers all the professional knowledge of an advertising planner, involving standardized operational procedures, integrating vocational training skills throughout the entire training process—authoritative, popular, practical. The book introduces public security in public places, property security, the defensive skills of security personnel, technical drills, and the use of technical preventive methods.