The Story of IKEA – A Conversation with Ingvar Kamprad

Author: Torsten Karl (Sweden)
Publisher:
Publish Date: 2009-04-13
Features: Have you ever been to IKEA in Beijing or Shanghai? If you have, you are sure to love IKEA's cleverly minimalist and comfortably charming home style. This book does not tell a simple rags-to-riches story of a successful businessman, but rather IKEA's unique "business philosophy" and distinctive business culture, which is a favorite topic in European management studies and a core example of Harvard Business School classics. Experience a meaningful entrepreneurial journey and explore the spiritual world of a great entrepreneur—this is the story of IKEA. This book is not a hollow accumulation of business maxims; on the contrary, it weaves together the intricate and ordinary details of life, creating a vivid and lively world where readers' thoughts can roam freely. What is even more rare is that this is a management master's complete and candid revelation of his complex and profound inner world. He wants to prepare a spiritual legacy for IKEA employees to illuminate the future of the entire kingdom.