Bank Retail Customer Value Enhancement and Management

Author: Lü Wei
Publisher:
Publish Date: 2007-03-01
Features: This book focuses on the retail business and retail customers of commercial banks, with the exploration and enhancement of the lifetime value of commercial bank customers as its research subject. It has established an evaluation system for the lifetime value of retail customers in commercial banks and a strategy system for improving customer management levels and enhancing competitive capabilities. The book breaks new ground in three aspects: the completeness of customer lifetime value, the general applicability of evaluation methods and models, and the reshaping of management systems. It provides valuable theoretical insights and actionable solutions for deepening and broadening banking services, achieving economies of scale and scope,, and ensuring the sustainable development of the banking industry. The book is suitable as a textbook for senior undergraduate and graduate students in finance, as well as for banking professionals and individuals interested in bank management research.