Advertising agency standardized management operation manual

Author: Wang Hong
Publisher:
Publish Date: 2007-03-01
Features: This book, from the perspective of human resource management, explains the eight steps of standardized management in advertising agencies, serving as a reference model and practical tool for standardized management and operations in advertising companies. The content covers eight major aspects: organizational structure design, function decomposition, position setting and job description preparation, goal management, project organization management, compensation system design, performance appraisal, and process management. It provides standardized management systems, tools, processes, and templates for advertising companies to refer to and implement. The target readers include business managers of advertising enterprises, general employees of advertising companies, relevant trainers, consultants, and university teachers.
，,：Author: Wang Hong
Publisher:
Publish Date: 2007-03-01
Features: This book, from the perspective of human resource management, explains the eight steps of standardized management in advertising agencies, serving as a reference model and practical tool for standardized management and operations in advertising companies. The content covers eight major aspects: organizational structure design, function decomposition, position setting and job description preparation, goal management, project organization management, compensation system design, performance appraisal, and process management. It provides standardized management systems, tools, processes, and templates for advertising companies to refer to and implement. The target readers include business managers of advertising enterprises, general employees of advertising companies, relevant trainers, consultants, and university teachers.