Pali Marketing Idea Bank. Pali Sales Manager Management Practical Series: New Sales Channel Management (Second Edition)

Author: Ni Haipeng
Publisher:
Publish Date: 2003-08-01
Features: Since its debut in 1998, this book has been highly favored by many marketing professionals and has been out of stock repeatedly in many regions. This indicates that Chinese enterprises are placing increasing importance on basic marketing management and sales management. Over the past five years, Chinese marketing has been advancing, so have the enterprises, and so has Pali. On one hand, enterprises are encountering many new challenges in sales management; on the other hand, new concepts and methods are constantly emerging, and Pali's practical experience is becoming more extensive and mature. Pali has the responsibility to share new knowledge, methods, and experiences with everyone.