Work English Series: Practical Business English Etiquette

Author: Shan Aimin
Publisher:
Publish Date: 1997-12-01
Features: The first and second units of this book introduce the etiquette of Western culture in terms of addressing strangers or acquaintances, introductions, and greetings; the third unit covers conversation styles and techniques; the fourth unit discusses body language and gestures that are universally recognized across both cultures; the fifth chapter explores attire and makeup, highlighting professional office dress and cultural norms for formal occasions; the sixth chapter introduces behavior guidelines for formal events like dances; chapters seven and eight cover etiquette in public spaces; chapters nine and ten discuss courtesy and skills in interpersonal interactions; the eleventh chapter lists numerous etiquette practices for entertaining guests and dining at the table. The final chapter of the book covers the behavior expected at events such as weddings, funerals, and receptions. Although this book focuses on Western cultural etiquette, some of these practices have already subtly entered our daily lives, while others are gradually being adopted and accepted by us all. As a textbook, the exercise section emphasizes oral and written training. Around the cultural background, the differences between Eastern and Western cultures, and the content of the book, the author has incorporated numerous discussion questions for classroom practice. In written training, various writing methods such as QUICKWRITE, READING RECONSTRUCTION, WRITTEN REPORT, and APPLIED WRITING are employed. Some of these methods have been proven highly successful in foreign language teaching.