Global Managers' Must-Read Classics Translation Series: The Way of the Eccentric--How to Make Good Use of Employees Who Don't Fit the Company Culture

Author: Richard Schefter
Publisher:
Publish Date: 2001-01-01
Features: "The Art of the Maverick" is a groundbreaking book that has found the best way to reignite the original entrepreneurial spirit of a company. This unconventional book explores the hidden yet unbearable methods commonly used by a group of secretive, misunderstood "mavericks." Yet, it is these eccentric individuals, along with their tight-knit circle, who bring breakthroughs in ideas, processes, and products. The book tells the great story of how a gang of "legitimate lunatics" overcame obstacles and ultimately achieved remarkable success in bringing extraordinary innovations to a large American company—precisely their series of image-driven conspiracies created huge, profitable market opportunities. "The Art of the Maverick" is also an extraordinary story of personal transformation. It discusses timeless human themes such as freedom, courage, pioneering, and love. Through the unique charm of real-life stories, it passes the torch from an old maverick to those who are seeking to reinvigorate and rejuvenate their lives, as they must save themselves from the brutal struggle for survival.