Beyond Bill Gates - The Rise of the IKEA Empire

Author: ZHANG Jinliang, ZHANG Liguo
Publisher:
Publish Date: 2004-09-01
Features: Bill Gates, who had dominated the world's richest list for 10 years, has been surpassed by a Swede. This Swede is Ingvar Kamprad, the founder of IKEA, a furniture manufacturer. While it might not be considered unusual just based on the amount of wealth, IKEA's uniqueness lies in its series of revolutionary contributions to the field of business science. The true IKEA spirit is composed of our passion, our persistent innovative spirit, our cost consciousness, our dedication, our willingness to take responsibility and help others, as well as our minimalist behavior.