Tomorrow will you still "buy" me?

Author: Wu Shixiong
Publisher:
Publish Date: 2004-01-01
Features: He – made Intel boom in China! He – shares his marketing management experience worth billions of US dollars! He – will tell you: in the digital economy era where advertising and price cutting fail, how to find customers, win them, and retain them? How to keep the fickle new consumer base buying from you tomorrow? (Reported in Beijing Youth Daily · Digital Era on November 11, 2003, page C11; Jointly recommended by Gao Ruibin, President of Motorola China; Chen Yongzheng, President of Microsoft China; Yang Yuqing, President of Lenovo Group; He Lumin, President of Airdog Technology; John Yam, External Relations Director of P&G Greater China; Zhan Hongzhi, CEO of Publishing Business at TOM Group; Zhan Guodong, Chief Representative of Ford China Credit Company; Dr. Hu Dayuan, Dean of Peking University International MBA) This book introduces the misconceptions of traditional marketing models in the digital economy era; how to tailor market strategies for the Chinese market; how to build brands in the digital economy era; and how to win the loyalty of the new digital generation of consumers.