Automotive Manufacturing Sales - Differentiated Marketing Strategies and Techniques for Cars: Differentiated Marketing Strategies and Techniques for Cars

Author: Li Xinyu
Publisher:
Publish Date: 2006-04-01
Features: This book provides a comprehensive explanation of factors influencing car sales, the practical significance and technical principles of differentiated marketing, as well as skills and methods close to real-world scenarios, such as the selling points of car brands and differentiated marketing, the selling points of car products and differentiated marketing, and the selling points of car services and differentiated marketing. It is suitable for management personnel at all levels of automotive manufacturing companies, automotive sales companies, marketing departments, 4S shop managers, sales staff, customer service personnel, and readers with an interest in automotive products.