Effective General Manager Enterprise Commander Technique

Author: Chen Dingguo
Publisher:
Publish Date: 2006-01-01
Features: Professor Chen Dingguo is a renowned business management master both in China and abroad. This book is the crystallization of his wisdom accumulated over more than 30 years of academic research (sword forging in the ivory tower) and practical experience in the business world (sword forging in the vast lake and sea). It is a practical manual for those aspiring to become general managers or corporate presidents, as well as a strategic guide for the army of enterprises pursuing "national prosperity and strength." Therefore, it is titled "Effective General Manager: Business Command Strategy."
In this book, the author argues that business leaders must learn the art of business management because the most challenging, wonderful, charitable, and humble work in the world is effective business management. The effectiveness of a country's enterprises directly impacts its economic development; the two key criteria for evaluating whether a business is effectively managed are "customer satisfaction" and "reasonable profits." Managers must master the professional art of effective business management to achieve these two difficult goals.
The art of effective business management is composed of a dual "Five-Finger Mountain" structure called the "Management Science Matrix." The first "Five-Finger Mountain" emphasizes the "methods for doing things" through the "Five Functional Systems of the Enterprise," namely marketing, production, R&D, human resources, and finance. The second "Five-Finger Mountain" focuses on the "methods for being a person" through the "Five Functional Systems of Management," namely planning, organizing, staffing, directing, and controlling. When both "doing things" and "being a person" are successful, the enterprise will succeed.
This book elaborates on the key points of each function within the dual "Five-Finger Mountain," which are the critical elements that every business leader cannot overlook. Each function is further divided into sub-functions, so this "Business Command Strategy" theoretically covers 5 × 5 × 5 × 5 = 625 management points. Once readers thoroughly master the "Management Science Matrix" composed of the dual "Five-Finger Mountain," they will grasp the essential skills required to become effective business leaders.