Market Competition Strategy Analysis and Optimal Strategy Selection (Includes CD-ROM)

Author: Yu Shiwéi
Publisher:
Publish Date: 2006-03-01
Features: In the various stages of market competition in front of enterprises, how to choose the best strategy in fierce and ever-changing market competition has become the key to winning in enterprise competition. This book focuses on the two basic points of competitive strategy analysis and the selection of the best strategy, providing in-depth and easy-to-understand explanations. It also incorporates heuristic interactive questions and highly operational tool forms, enabling learners to master the methods and techniques for selecting the best competitive strategy in the shortest time, quickly becoming an excellent market decision-maker.