Real Estate Enterprise Innovation - Safety and Inspiration

Author: Huang Shousong
Publisher:
Publish Date: 2007-02-01
Features: This book analyzes the distinctive innovative processes of three typical real estate development enterprises—Vanke Corporation, Qixia Construction, and Financial Street Holding—summarizing the general patterns and future trends of strategic, institutional, management, product, and technological innovation in Chinese real estate enterprises. It is highly beneficial for various real estate development companies. At the end, the book also provides a comprehensive and systematic reflection on the evolution of China's real estate industry's macro policies in recent years from the perspectives of government management and industry development. The author possesses a solid theoretical foundation and extensive practical experience, with the selected cases being typical and the data being thorough. It is a rare and powerful work on the innovation of real estate enterprises. This book is suitable for middle and senior management personnel in real estate companies, decision-making departments of the government, and scientific research and teaching personnel.