Public Relations Theory and Practice

Author: Li Lanying, edited by Xu Jun
Publisher:
Publish Date: 2007-01-01
Features: This book introduces the origins of public relations from the perspective of learning and mastering public relations theory and methods. It covers fundamental concepts, working methods, the subjects and objects of public relations, communication media, operational processes, tasks, crisis management, and public relations etiquette, among many other aspects. It is suitable for vocational college students in business or management programs, as well as adult education. It can also serve as a reference for professionals in public relations management within enterprises. The book introduces the origins of public relations from the perspective of learning and mastering public relations theory and methods, covering fundamental concepts, working methods, the subjects and objects of public relations, communication media, operational processes, tasks, crisis management, and public relations etiquette, among many other aspects.