Strategic Management - Methods of Cross-Departmental Interaction: Methods of Cross-Departmental Interaction

Author: Stephen J. Porth
Publisher:
Publish Date: 2003-11-01
Features: This book introduces and discusses the theories and methods of strategic management from the perspective of cross-departmental interaction. It emphasizes the creation of value for customers, employees, and owners. At the beginning of each chapter, a "focus company" is presented as an example, such as Nike, Microsoft, and Hilton, to illustrate the key points of the chapter throughout. An excellent strategic manager is also an excellent general manager. Successful strategic management requires the ability to view an organization as a whole and to break free from the specialized mindset often acquired in previous work and study. This book is truly a textbook that integrates fields such as management, finance/accounting, international business, information systems, and sales into a cohesive and interconnected whole.