Marketing Channel Management (6th Edition) (Marketing Textbook Translation Series) (6th Edition)

Author: Rosenbloom
Publisher:
Publish Date: 2003-01-01
Features: This book is an excellent textbook on "Marketing Channel Management," translated from its English 6th Edition. The greatest feature of this book is that, after revision, it retains the theoretical framework and characteristics of previous editions while adding new content on "Electronic Marketing Channels." Additionally, each chapter opens with a "Channel Focus" section, followed by summaries, review questions, discussion topics at the end of each chapter, and 25 complete case studies in the final part of the book, all of which provide guidance for readers to understand, analyze, and address practical issues. This book is suitable for teaching in MBA programs, upper-level undergraduate and graduate marketing courses, as well as for management training and self-study for professionals in various industries who are interested in marketing activities.