Gua Jia Wan Company's Marketing Innovation

Author: Ronald E. Yeats
Publisher:
Publish Date: 2003-04-01
Features: Kikkoman is a Japanese family-owned company with a history of 360 years, with an annual revenue of $2 billion, and is a global leader in Japanese food condiment manufacturing and supply. Its bold innovative management system and marketing strategies have become a model for enterprises in the industry to emulate; its courage to leverage its strengths and make long-term investments in biotechnology, biochemistry, and genetic engineering with sharp vision is the best combination of enterprise and science. This book narrates how Kikkoman, starting from brewing soy sauce in a small village in Japan in the 17th century, has grown to now own over 2,000 types of soy sauce-related products and become a leader in the global manufacturing, distribution, and marketing industry.