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Author: Tao Ran
Publisher:
Publish Date: 2003-08-01
Features: The author was once employed by the magazine "China Entrepreneurs." Through some substantial materials and unique insights, the author reveals the crises existing in modern large enterprises. For finance and economics enthusiasts, this book not only provides significant help but also cultivates the ability to discern truth from falsehood when analyzing issues. There is an old Chinese saying: "Heaven has unpredictable changes, and people face sudden misfortunes and blessings." On one hand, it highlights the possibility and variability of incidental crises; on the other hand, it reflects the helplessness of unpredictability in crisis occurrences. A risk is what a crisis becomes before it becomes a crisis. Before making substantial investments, any enterprise must conduct risk analysis. However, even with risk analysis, crises may still occur. Crises in enterprises are almost unavoidable. Therefore, expecting enterprises to remain smooth-sailing and trouble-free throughout their journey is unrealistic.