Management

Author: Wang Jijin, Editor-in-Chief
Publisher:
Publish Date: 2007-01-01
Features: This book is one of the applied undergraduate planning textbooks. The target positioning of this book is to serve the cultivation of various applied undergraduate talents in economic and trade management. From the guiding ideology of writing to the selection of content and writing mode, it is all designed to serve the cultivation model of applied, outward-looking, and interdisciplinary talents, which is suitable for the distinctive characteristics of applied undergraduate colleges—"low starting point, gradual slope, and upward improvement." During the writing process, the book draws on a large amount of historical materials and domestic and international management theories and cases, and strives to combine theory with practice to enrich the teaching content of management and expand students' thinking space, enabling them to have a relatively systematic management theory while also mastering certain management skills and methods. The textbook framework is complete, and the theoretical system is clear. The innovative writing style aims to fully reflect the characteristics of a textbook. The book takes the cultivation of applied management talents as the main line, striving to help students master two foundational aspects: first, the basic knowledge of management systems, and second, management thoughts and concepts. It focuses on cultivating four key management abilities: planning and decision-making skills, organizing and operational skills, leadership and communication skills, and control and information processing skills.