ERP, CRM Enterprise Implementation Cases (Includes Disc)

Author: Zhang Wen
Publisher:
Publish Date: 2003-11-01
Features: The cases included in this book are highly timely, covering projects such as ERP systems, CRM systems, centralized financial management information systems, and HR systems. The "sketch-like" recording method presents the actual implementation process of real projects to the readers. These features make the book an excellent reference for researchers, business managers, and others to understand the current state of informatization in domestic enterprises, identify problems, and learn from experience. The target readers of this book include: business managers interested in ERP and CRM, IT professionals, MBA students, middle and senior managers in management training, graduate students, and senior undergraduate students.