Advertising

Author: W. Ronald Lane
Publisher:
Publish Date: 2003-11-01
Features: The Concise Series in Marketing includes "Marketing Management," "Consumer Behavior," and "Advertising." Their common characteristics are closeness to marketing practice, closeness to readers, and closeness to the latest theoretical achievements. The content is concise, easy to understand, and highly readable. Overall, these three books perfectly combine theoretical depth and practical applicability, making them suitable as course textbooks and reference materials for business administration students, especially those majoring in marketing. At the same time, for individuals aspiring to excel in the field of marketing, these books serve as an excellent gateway.