Crossing Over--The Art of Completing Enterprise Transformation: The Art of Completing Enterprise Transformation

Author: Wang Fu'an
Publisher:
Publish Date: 2003-09-01
Features: Achieving a leap from being a participant to a leader in the industry relies on strategic competition. Strategic competition means moving in different directions, self-limiting, and undergoing corresponding transformations in corporate culture, management structure, operations, and other aspects. This book is a systematic summary of the experiences of successful transformation and leapfrogging of both overseas and domestic enterprises. It includes explanations of strategy and transformation, as well as classic case studies of strategic turning points from many renowned domestic and international companies. At a strategic turning point, doing the right thing is more important than doing things correctly. For a company to become an industry leader and achieve long-term success, it must embrace change, understand why it needs to change, and more importantly, know exactly how to do it. Indecisiveness is more harmful than making wrong decisions.