Management. Second Edition

Author: Zhou Zengduo
Publisher:
Publish Date: 2006-12-01
Features: This book is written in accordance with the requirements of the core courses for business management majors in the "Reform Plan for Teaching Content and Curriculum Systems in Higher Education Towards the 21st Century" by the Ministry of Education. It is currently the most influential management textbook in China. This book is also a project under the "Higher Education 100 Excellent Course Textbook Construction Plan." As a whole, the plan has been included in the "National Key Book Publishing Plan for the 15th Five-Year Plan" by the General Administration of Press and Publication. Building upon the many strengths of the previous edition, the second edition presents content in a more concise and lively manner. The entire book reflects the latest advanced achievements in both theory and practice of world management disciplines (mature management practices and theories developed after the 20th century). It also reflects the direction and challenges of management system reform in the context of global economic integration and China's entry into the WTO (adding a chapter on global management, with chapters and cases featuring the practices of successful enterprises from various countries). Additionally, it reflects the characteristics of Chinese culture and Chinese management. The second edition is also supported by resources such as "Management Cases and Solutions" and teaching slides. The target audience is undergraduate (including junior college) students majoring in management disciplines, using this textbook for their "Management" course.