Marketing Practice (Practical Course Guidance)

Author: Wang Miao, Feng Weiguo
Publisher:
Publish Date: 2007-01-01
Features: This book is a supplementary practical training textbook for the "Marketing Principles and Practice" course. The textbook introduces an innovative model for practical training in the "Marketing Principles" course—practical assignment teaching. Using "practical assignments" as the training carrier, it requires students to apply the marketing theories they have learned to solve real-world marketing problems. Through assignment training, students' practical and innovative abilities are enhanced. Based on the assignment guidance requirements of "one lesson, one training, theory first, operation guidance, and practical application," the book is meticulously compiled with 17 assignment guidance projects, divided into four practical training units. Each assignment provides specific guidance, including: assigning the task → understanding the assignment objectives → emphasizing assignment requirements → clarifying theoretical guidance → guiding the assignment operation → establishing assignment evaluation → providing assignment examples or model answers. This book can serve as a textbook for practical training in higher education institutions and also as a professional training textbook for corporate management personnel.