News Title Creation

Author: Peng Chaocheng
Publisher:
Publish Date: 2007-01-01
Features: With the advent of the information age, modern journalism has developed rapidly, and competition in mass media has become quite fierce. Undoubtedly, the key to success or failure in competition lies in the awareness and satisfaction of society and audiences regarding news information. And this awareness and satisfaction often begin with the headline. The headline is an integral part of modern journalism, a necessary channel for news information to be accepted by audiences, and the starting point of its impact. Whether it's newspapers, radio, television, or online news, they all need the help of sharp eyes—the summarization, evaluation, and guiding role of headlines—to smoothly enter the communication channel, find their audience, and realize their value. The target readers of this series are journalists, faculty and students in journalism departments, and those who are passionate about pursuing a career in journalism. The authors of this series are experienced editors and reporters active in the frontline of news work, as well as experts and scholars engaged in news research and teaching. The writing of this series is grounded in practicality, upholds academic standards and theoretical style, and strives to provide readers with specific guidance in news writing while offering them new insights and reflections. The series emphasizes examples, uses precise and vivid language, and explains concepts in an accessible manner, aiming to embody the characteristic of "experts writing concise guides." The author of this book has long been engaged in the study of news headlines, explaining the connotation of headlines, their types, their relationship with different news formats, the principles and techniques of headline creation, and the rhetorical art of headlines through numerous examples.