Television industry value chain theory and case studies

Author: Li Lan
Publisher:
Publish Date: 2006-06-01
Features: Based on an analysis of the theory of the television industry value chain and the development status domestically and internationally, this book explores the possibility of resource sharing and industry value chain linkage for television media enterprises under the current policy environment of the television industry. It also analyzes strategic measures to enhance the core competitiveness of television media enterprises through the integration system of the television industry value chain. Additionally, it provides suggestions for diversified capital operations and industry value chain expansion for television media enterprises, and further discusses how television media enterprises can establish new models of the television industry value chain in digital television operations.