Global Communication

Author: Ye Haiya.R. Gamolip
Publisher:
Publish Date: 2003-11-01
Features: The organization of the 12 chapters in this book has a strong logical structure, ranging from historical speeches to specific topics and issues. The order of the chapters can be easily changed to accommodate the preferences of teachers who wish to follow a particular topic or theme in their teaching. One unique aspect of this book is that it compiles a variety of topics and the perspectives of some of the world's most famous and accomplished communication scholars. In addition to covering the basic concepts of international communication, the book also includes several emerging and controversial topics, such as international public relations and advertising, recent trends in media mergers, the cultural implications of globalization, international broadcasting, information flow, government and non-governmental organizations, the law and regulations of international communication, the impact of the Internet, and the latest trends in communication and information technology. The primary target audience for this book is upper-level undergraduate and lower-level graduate students studying courses such as international communication, comparative telecommunications systems, international broadcasting, international journalism, and intercultural communication. Students pursuing majors in international relations, international politics, and international business will also benefit from the content of this book. Additionally, this book will serve as a valuable resource for researchers, journalists, international organizations, multinational corporations, and libraries.