VI Visual Recognition Art: Food & Beverage Edition

Author: Wang Minming
Publisher:
Publish Date: 2005-01-01
Features: VI design enters the catering industry, using aesthetic and reasonable methods to create unique personalities for each restaurant and banquet hall. Whether elegant, minimalist, simple, or substantial, the diverse styles allow diners to enjoy a pleasant environment, immersed in an attractive atmosphere that stems from meticulous design. Of course, the charm and popularity of restaurants and banquet halls primarily stem from their high-standard cuisine, stylized decor, exceptional service, and tasteful design elements such as beautifully printed menus, wine lists, chopstick covers, napkins, coasters, and packaging bags—these pre- and post-meal reading materials, along with promotional gifts like tissue boxes, sets of matchsticks, artistic lighters, and sunflowers, all contribute to shaping and enhancing the image of the establishment. They showcase the unique fashion appeal created through rational and scientific design, highlighting the high quality, standards, and level of the restaurant or banquet hall. Especially in today’s highly competitive catering industry, VI design has become an indispensable part of high-quality living and enhancing the visibility of restaurants and banquet halls. This book features outstanding VI design projects from various establishments, including Zaozhuangye Juetang Banquet Hall, Yiwei Lingxian Banquet Hall, Minjian Wagon Banquet Hall, Weidao Gongchang Banquet Hall, Kaixuanmen Grand Banquet Hall, Datang Palace Banquet Hall, 2503 Café, Cai Gen Xiang Banquet Hall, Luchen Tea House, Hewei Yuan Banquet Hall, Xintongcheng. Shansuhang, Eight Great Ancient Style Hotels, Ba jigxing Banquet Hall, Chaoxiang Jiajia Banquet Hall, and Dushi Kitchens Western Restaurant. Focusing on VI visual identity art, this book selects representative VI works as examples to comprehensively showcase the industry from the perspective of catering.