Creating Successful Spokespersons: Mastering Media Interviews and Successful Speech Delivery (Second Edition)

Author: (USA) Harty
Publisher:
Publish Date: 2007-01-01
Features: The writing style of "Building Successful Spokespeople" mirrors the author's training style—rich in content yet unadorned. Unlike most books in its category, this one guides you into training scenarios, where you will subconsciously grasp the various techniques for media interviews and speech presentations taught by the author, as well as the results achieved by participants in practice. It includes simple yet effective techniques that everyone can master. It serves as a blueprint to help you become a successful spokesperson. Hal Harty has presented us with a rare and practical book. Its authoritative and actionable content will greatly benefit spokespersons who must deliver compelling presentations in public and face hostile pressure groups during crises. In today's era where media training for spokespersons is common, the author introduces you to terms you need to know, such as "transition," "pyramid information," and "evasion." Combined with outstanding training, the content of this book will be immensely beneficial to you. This is what makes the book outstanding—it deserves a place on your bookshelf—because you never know when it might come in handy.