SWATCH: A Lifetime with a Watch

Author: Li Zi
Publisher:
Publish Date: 2007-02-01
Features: Swatch is a special word. The letters "S" and "W" not only represent the Swiss origin of Swatch watches but also imply "Secodwatch" (second watch). Swatch is also a special name. Behind it, it is not just a watch and an artwork, but also a concept, a fashion, an art, and a culture. This book tells the proud history and interesting stories of Swatch, but what is more exciting is that it collects nearly 150 classic Swatch watches and presents these fascinating works one by one before you, allowing you to feel, unwillingly amazed, that "Swatch's only constant is constant change." Swatch is a special word. The letters "S" and "W" not only represent the Swiss origin of Swatch watches but also imply "Secodwatch" (second watch). Swatch is also a special name. Behind it, it is not just a watch and an artwork, but also a concept, a fashion, an art, and a culture. This book tells the proud history and interesting stories of Swatch, but what is more exciting is that it collects nearly 150 classic Swatch watches and presents these fascinating works one by one before you, allowing you to feel, unwillingly amazed, that "Swatch's only constant is constant change."