Advertising People Face-to-Face: Conversations with Song Zhiming, Su Xiong, Peng Dexiang

Author: Zhang Lijun
Publisher:
Publish Date: 2007-01-01
Features: If Omnicom has made some achievements in Greater China, it should be credited to the many Omnicom people who joined the company because they love this industry, believe in Omnicom's beliefs, and respect Omnicom's culture. Whether their tenure was long or short, they all made significant contributions to Omnicom's growth. Making the right decision doesn't guarantee success. If individuals don't work hard or put in effort, they will never reap success. No pain, no gain. There are no shortcuts to success in this world. Behind every successful person, there is the bitterness of hard work. The author of this book hopes to organize Su Xiong's experience into some simple guidelines as a reference for everyone, helping them make better, faster, and more reasonable decisions in the workplace, so that everyone can seize opportunities and have a more fulfilling life. Song Zhiming, Su Xiong, and Peng Dexiang, three of the most influential figures in China's advertising industry, gather in this book for a "Hua Shan Lun Jian" (Mount Hua Debate): What is behind their success? What are the secrets of their leadership? How is their creative world different? This book features exclusive interviews with three advertising industry leaders, sharing their fascinating journeys in advertising.