Propaganda: A Different Way of Communication

Author: Zhang Xiubing
Publisher:
Publish Date: 2007-01-01
Features: "The Declaration" is not a book about the history of XuanYa, but this in no way diminishes its penetrating power or depth. In this book, can find the answer to "Why can XuanYa win," and they will also clearly understand the truth behind XuanYa's legendary achievements in communication. As a well-known communication company in the industry, XuanYa reveals her extraordinary candor and confidence in this book—"The philosophy of "suitable" communication, 10 moral standards, brand compass," and other "heavy weapons" that lay the foundation for XuanYa's success, are all stripped of their mysterious veil and presented to readers in their complete form. But the essence of this book goes far beyond this. Readers can find even more inspiration and insights in "The Declaration." The authors of this book are a group of communication professionals who write legends. They are calm yet sharp, imaginative yet rational. Behind each of these talented and authentic articles lies both the pain and joy of communication professionals, as well as their glory and dreams.