Author: Chen Bingqi
Publisher:
Publish Date: 2007-01-01
Features: This book conducts an in-depth comparative analysis of two giant enterprises from aspects such as brand building, marketing strategies, product structure, quality management, and distributor management, uncovering the secrets behind the success of these two dairy industry giants.
Mengniu and Yili: The Rapid Growth and Marketing Strategies of China's Two Dairy Giants
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