Guomei and Suning: Sales Strategies and Chain Tactics of China's Two Home Appliance Retail Giants

Author: Zhu Fu
Publisher:
Publish Date: 2007-01-01
Features: As the leading players in the home appliance retail industry, Gome and Suning are fierce competitors. They employ different operational strategies yet have both achieved tremendous success. This book provides an in-depth comparison and analysis of these two giants in terms of store location and planning, logistics distribution, pricing strategies, customer service, marketing models, and chain expansion, uncovering the secrets behind the success of these two home appliance retail giants.