Be strong, last long, and be yourself: The true principles of business from famous contemporary Chinese and foreign entrepreneurs

Author: Zhao Yanbiao
Publisher:
Publish Date: 2007-01-01
Features: Under the trend of global economic integration, major players from abroad have entered the Chinese market with substantial capital and advanced technology, while domestic enterprises have also been expanding their presence on a large scale. In this fierce competition, how Chinese enterprises can root themselves in their home market, become internationalized, and achieve the vision of being strong, enduring, and developing their own brand characteristics has become an urgent task. This book collects the stories of famous Chinese and foreign enterprises, discussing the true principles of business, sharing strategies for building strong enterprises, and exploring the essence of century-old businesses. It is a practical, experience-based, and guiding work that serves as a valuable reference.