Marketing model

Author: Cheng Shaoshan
Publisher:
Publish Date: 2007-01-01
Features: This book well reflects the characteristics of Hexun Marketing Consulting and is an important crystallization of the author's in-depth thinking, exploration, and long-term consulting service experience on "Chinese-style marketing." It provides a new review and reflection on the traditional mainstream 4P theory, keenly identifies its shortcomings and limitations, and wisely proposes the "1P+3P" marketing model concept. Guided by the "1P+3P" concept, the flat 4P theory, which has significant cognitive value but lacks practical operational significance, evolves into a three-dimensional, vivid, and highly practical operational marketing models and their dynamic combinations: the product strategy-centered marketing model, the price strategy-centered marketing model, the promotion strategy-centered marketing model, the channel strategy-centered marketing model, as well as their dynamic combination models. This is undoubtedly an important innovation and breakthrough in marketing theory. This innovation and breakthrough greatly enhance the marketing theory's insight, explanatory power, and ultimately its practical guidance in understanding and addressing the real-world marketing business ecosystem. The book advocates that "to solve a problem, one must return to the origin of the problem to think." It rethinks what marketing is and redefines the roles of the four basic marketing elements, exploring how to form marketing models to based on the simplest four marketing elements in reality.