Heavy Artillery Strikes: 40 Market Strategy Actions to Drive Rapid Enterprise Growth

Author: McGraw, Rita Gunther (USA), McMillan
Publisher:
Publish Date: 2006-12-01
Features: Your stakeholders demand growth; your company needs growth; your career success is also tied to your effectiveness in driving growth, and it fluctuates with its highs and lows. Senior executives often talk about their grand growth plans, but few of these plans actually deliver growth or improve profitability. So, how can you achieve success and break down the obstacles that make substantial growth so challenging? In this hands-on guide, Rita Gunther McGraw and Ian C. MacMillan distill powerful strategic actions they call the "Market Cannon" method. This approach can significantly re-integrate profit streams within an industry, helping businesses defeat traditional competitors and ultimately achieve remarkable growth. Based on extensive research, the authors describe 40 proven Market Cannon strategies and propose five overarching strategies that some companies have used to foster new growth:
1. Transform the overall customer experience: Make it simpler, faster, and more beneficial for customers who purchase your products.
2. Reconfigure products and services: Improve your offerings to be significantly better than those of your competitors.
3. Redefine your business and its key metrics: Change how you or your customers operate your business in a way that significantly boosts performance.
4. Anticipate or leverage industry changes: Utilize changes before your competitors do.
5. Create new market spaces: Activate and nurture a new market.
The book illustrates each Market Cannon action with vivid examples, highlighting potential pitfalls. It also includes various execution tools and checklists to guide you in identifying opportunities within your own business platform, successfully implementing the chosen strategies, and maximizing new opportunities to enhance profitability.
Additionally, the book provides methods to avoid common execution issues and guidance on fostering organizational collaboration to eliminate implementation barriers. It serves as a practical guide to driving sustainable profit growth using reliable and effective methods.