How to Manage Small and Large Bookstores: New Principles for Store Management

Author: Zhang Wei
Publisher:
Publish Date: 2005-01-01
Features: This book provides a detailed analysis and research on the retail sector of bookstores. It concisely yet comprehensively introduces new guidelines for managing both small and large bookstores. The content covers various aspects such as setting business objectives, evaluating target markets, budgeting and financial management, bookstore interior design, book categorization, display, procurement, pricing, inventory management, returns, as well as the development and implementation of promotional plans, employee recruitment and training. The book is highly targeted and accompanied by numerous illustrations, making it lively and engaging. It offers concrete and vivid reference models for bookstore operators.