Marketing China 03 Report -- Confusion and Innovation: Confusion and Innovation

Author: Lu Taihong
Publisher:
Publish Date: 2003-10-01
Features: From a historical perspective, China's entry into the WTO is a symbolic turning point for the Chinese market and Chinese marketing. "Dancing with Giants" and the marketing innovations it showcases are the most valuable themes of the year (2002-2003). For this reason, the theme of the Marketing China 2003 Report is composed of three parts: Dancing with Giants, Confusion in Transition, and Annual Marketing Innovations. Following this main thread, CMC records the "footprints" of Chinese marketing growth left by the rich cases it examines and selects, providing fresh insights and reflections for businesses. This book attempts to focus on recording and analyzing major marketing events and cases that occurred in the year of China's entry into the WTO, extracting the value of both local and multinational companies on the Chinese marketing stage.