Milestone: Great Sloan's classic management

Author: (USA) Freeman
Publisher:
Publish Date: 2007-01-01
Features: This book is both a concise and clear history of the general automotive development and an engaging personal career biography. It interprets the management philosophy and techniques of Sloan from a brand-new perspective, summarizing and refining his practical experience. While telling the story of how General Motors transformed from an inefficient and disorganized automotive conglomerate into a highly efficient, organizationally advanced automotive giant, the book also explains how Sloan applied his brilliant business concepts to the company's operations and how he resolved and addressed various problems and contradictions during the process of corporate transformation. The book has two major features: On one hand, each chapter vividly lists Sloan's management wisdom; on the other hand, numerous cases from various companies and organizations of all sizes are included, all shining with the guiding and innovative practical wisdom of Sloan. This book is suitable for business managers, management consultants, as well as MBA students and faculty.