Promotion Personnel Job Training Manual: The 9 Major Work Items and 57 Minor Work Items that Promotion Personnel Should Know and Master

Author: Wang Shuyan, Pu Hong
Publisher:
Publish Date: 2007-01-01
Features: This book starts from the practical role of promotional staff and systematically introduces nine major work items, including planning promotional activities, preparing for promotions, attracting customer interest, stimulating customers' purchase desire, facilitating customer transactions, enhancing post-purchase satisfaction, establishing relevant records, summarizing promotional work, and handling in-store crises. This book is primarily suitable for marketing personnel, promotional planning staff, promotional staff, and sales staff, providing them with executable standards and work specifications for reference.