Chinese Marketing: Thirteen Chapters of the Art of War

Author: He Xuelin, Liang Changjin
Publisher:
Publish Date: 2005-09-01
Features: Chinese Marketing Series Practical Strategies · Winning Secrets of Pharmaceutical and Health Product Marketing. A book worth reading by 80 million marketers and managers, and a reference textbook for employee training in 100,000 pharmaceutical and health product companies. People waste more money in marketing than in any other social activity. — The marketing master of the "Positioning" school, Ries and Trout, have successfully conducted marketing by following the rules of reading and understanding this book. Boost your advertising effectiveness by tenfold. He Xuelin's marketing model has emerged, achieving the advertising effect of 100 million with 1 million!! Achieving the advertising effect of 1 billion with 10 million!! This book does not analyze scattered cases one by one but seeks to find the inevitable laws of success or failure behind a large number of cases and form a series of theories. With the guidance of these theories, one can avoid detours, achieve success more, and faster, not just relying on luck. It should be noted that this book only discusses the marketing of pharmaceutical and health products with "special significance" because the marketing methods of the pharmaceutical and health product industry are characteristic marketing methods of China, representing a typical example of "Chinese Marketing." Since the pharmaceutical and health product industry is the earliest, most competitive, and most skilled in marketing among industries in China, applying these marketing methods to other industries would be like a butcher using a knife to cut tofu—effortless. The theories created in this book are absolutely not "scholarly" in nature; they are practical and can withstand repeated testing in practice. This book is not only a reference for professionals in the pharmaceutical and health product industry, consultants or management consultants, teachers and students in pharmaceutical and management universities, as well as people from all walks of life who wish to develop in the pharmaceutical and health product industry, but also a work for marketers and business managers from various industries, including other industries, to exchange and learn from.