Big Reversal -- Inspiration from Global Famous Companies Turning the Tide from Defeat to Victory

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Features: It is an extraordinary miracle when a company rises from the brink after suffering a heavy blow. DuPont, Ford, Chrysler, IBM, Apple, Nestlé—none of them are not renowned? None of their glorious moments fail to stir your passion? None of their devastating setbacks fail to make you sigh in regret? None of their comebacks and regaining of leadership fail to earn genuine admiration? This book is not just about describing "failure turning into success." It is about telling you "why they failed, how they reversed, and how they succeeded." The companies written about in this book are some of the most well-known and influential today. Their ups and downs are all classic turnaround cases.