22 Classic Blunders That Small and Medium Business Owners Can't Afford to Ignore

Author: Huang Rijing (Compiler)
Publisher:
Publishing Time: Not Available
Features: There are simply too many books about corporate failures, and frankly speaking, most of them lack the sharpness and effectiveness of lessons from past mistakes. Some individuals involved in the failures can even list a dozen or more reasons for their own business setbacks, while some scholars carelessly apply common operational errors to every failing company without analysis. Unaware of the fact that each enterprise has its own unique characteristics, although it may fail due to many reasons, ultimately, there is always one primary cause. Only by deeply uncovering this ultimate reason can one find the essence of the problem. This is true, scientific analysis, and it is precisely this that distinguishes this book from other similar works.