Marketing English Principles and Case Studies Selected (Business English of the 21st Century)

Author: Guo Zhiqiang et al.
Publisher:
Publish Date: 2007-01-01
Features: This book is one of the series "21st Century Business English." In terms of content, it is mainly divided into two parts: The first part is the basics of marketing, where each chapter not only introduces fundamental concepts but also features carefully selected cases to clearly illustrate the principles. The second part is comprehensive cases. This book is written for professionals engaged in marketing work, enabling them to acquire new knowledge and improve both their English proficiency and professional expertise through studying it. Written by frontline practitioners, the book is highly targeted and practical. It is suitable for marketing professionals, as well as those aspiring to enter the field. It can also serve as a reference book for marketing students, language enthusiasts, and business professionals seeking to enhance their skills.