Pierson's Law of Image - Successfully Building Personal and Corporate..: Successfully Building Personal and Corporate..

Author: Derek Lee Armstrong
Publisher:
Publish Date: 2001-01-01
Features: The process of building a brand image is quite complex. This book introduces the basic concepts, history, and practical applications of brand image principles. Readers who read it carefully will benefit greatly. The book is divided into four parts: Brand Image Creation; Eight Major Brand Elements; Eighty-Eight Brand Principles; Practical Brand Guide. If readers can make good use of the eight elements and brand principles in this book, they will surely revolutionize their original marketing methods.